In 2021 we showed our support for ITV Lorraine’s 'No Butts' Campaign in an effort to spread awareness of the symptoms of Bowel Cancer. And in 2022, here we are again to continue flying the flag for bowel cancer awareness this April.

Bowel Cancer is the second biggest cancer killer in the UK, however, if caught early enough the chances of surviving the disease are significantly higher.

That’s why it’s important to spread awareness on the symptoms of bowel cancer in hopes that it may result in a life-saving early detection for people up and down the country.

NoButts Campaign Sticker

Join us in supporting Lorraine Kelly as she launches her 'No Butts' campaign on ITV.

Lorraine will be joined by activist Deborah James, also known as 'bowel babe', who was just 35 when she was diagnosed with Stage 4 bowel cancer in 2016. Since then, she has been a dedicated campaigner who seeks to educate the public on the symptoms of bowel cancer and undo the taboo on toilet talk.

Alongside Lorraine and Deborah will also be BBC Radio presenter Adele Roberts. Adele will be sharing her experience with bowel cancer treatment and how she is living with a stoma.

Former England Rugby Captain Matt Dawson will also be supporting the campaign having had both his mother and grandfather diagnosed with the disease.

If you want to be a part of the 'No Butts' campaign, use the hashtag #NoButts and tune in to the conversation from 19th April on ITV and ITV Hub. Be sure to also look out for the No Butts leaflet on our website for all toilet searches!

For further information on ITV Lorraine’s 'No Butts' campaign head to

If you’d like to know more information about bowel cancer and what you can do to help spread awareness, check out Bowel Cancer UK.