Supporting ITV Lorraine’s ‘No Butts’ Bowel Cancer Awareness Campaign For a Third Year Running!

Not feeling peachy downstairs? Victorian Plumbing is proud to join ITV’s Lorraine in spreading awareness about bowel cancer.

For the third year running we’ll be flying the flag for bowel cancer awareness this April!
We’re proud to announce our support for ITV1 Lorraine’s ‘No Butts’ Campaign in an effort to spread awareness of the symptoms of Bowel Cancer.

Every year almost 43,000 people are diagnosed with bowel cancer in the UK, making it the UK’s second biggest killer. But with an early diagnosis bowel cancer can be treatable and curable, so it’s important you can recognise the symptoms.

With the passing of ‘BowelBabe’ Dame Deborah James who shared her battle with stage 4 bowel cancer, this year’s campaign will be a celebration of her life and her efforts to spread awareness about the disease. The BowelBabe fund has since raised £11.3 million for bowel cancer research.

Joining Lorraine this year will be Deborah James’ mother, Heather James, to continue her daughter's efforts in the fight against bowel cancer.

Also joining Lorraine will be DJ and Broadcaster Adele Roberts who wants to lift the lid on ‘loo taboos’ after being diagnosed with bowel cancer in 2021.

Charlene White will also be supporting the ‘No Butts’ Campaign after losing her mother to bowel cancer at just 47.

If you want to be a part of the 'No Butts' campaign, use the hashtag #NoButts and tune in to the conversation from 17th April on ITV and ITVX. Be sure to also look out for the No Butts leaflet on our website for all toilet searches!

For further information on ITV1 Lorraine’s 'No Butts' campaign head to itv.com/lorraine/articles/no-butts.

If you’d like to know more information about bowel cancer and what you can do to help spread awareness, check out Bowel Cancer UK.