Announcing Our Channel 4 TV Sponsorship

By Rob

6th Dec 2016

3 mins read

Company News

Get ready to see a lot more of our flying vans as we're proud to announce a new sponsorship deal!

Victorian Plumbing Branded Van

There’s been a real feel-good factor around the Victorian Plumbing office lately. This is because we’ve been taking some big strides forward as a company, with our recent appearance in The Sunday Times Fast Track 100 listing underlining just how far we’ve come. The latest exciting instalment to tell you all about is that we’re going to be sponsoring a selection of fantastic property programmes on Channel 4!

Now, this is actually the company’s first foray into the world of TV sponsorship so we’re really looking forward to seeing the response we get. The programmes we’ll be sponsoring include A Place in the Sun, A New Life in the Sun, and Sun, Sea and Selling Houses (full marks to anyone who’s spotted a theme there). Once again we’ve partnered with Blac Ionica, who has produced short idents which will appear before, during the breaks, and after each programme – and yes, you’ll be pleased to know that these do feature our fabled flying vans.

This partnership with 4 Sales will run for a period of 12 months, which will help to create familiarity with the Victorian Plumbing brand and what we’re all about. You can expect to see our idents appearing on both the Channel 4 and More 4 TV channels.

Our Managing Director, Mark, said: “We’ve worked closely with Mediacom and Channel 4 in the past with fantastic results, and we felt that this sponsorship was a great fit for us. We believe this campaign will help us get closer to those house-proud, property mad consumers that share our affinity for beautiful interiors both at home and abroad.

“With more big news to come in 2017, we are confident that this 12 month sponsorship will be a big success as we continue to pursue the mantle of the UK’s leading online bathroom retailer.”

As you can imagine, this is pretty big news for us and it’s an opportunity we’re really grateful to have. We’d like to express our thanks to Jane Hector-Jones, 4 Sales Group Partnerships Manager, and Charlotte Dearsley, Head of TV Strategy at Mediacom, for helping us to realise this partnership.

Rob, Victorian Plumbing



Rob is part of the resident bathroom bloggers team here at Victorian Plumbing. Rob loves writing in depth bathroom buying guides and is renowned for his expert 'how to' step-by-step DIY guides. He can also be found posting about the latest bathroom trends and ideas and also hunting out bargains and savings for our customers.

Related Stories