Textured & Fluted Tiles

Choosing textured wall tiles or fluted wall tiles? These answers cover where different designs can be used, how they may look once fitted, and what to consider before buying.

What are fluted and textured tiles?

These are ceramic or porcelain tiles with grooves, ridges or raised patterns that create a 3D effect. Fluted wall tiles have regular grooves or ridges, while textured wall tiles cover a wider range of raised and uneven designs.

Where can I use them?

Textured and fluted tiles are ideal for use in many spaces, including:

• Bathrooms and cloakrooms: Perfect for feature walls, bath panels or shower surrounds
• Kitchens: Great for splashbacks that bounce light and add texture under shelves
• Floors: Most fluted tiles are wall-only. For floors, go for floor-rated textured styles.

Are fluted tiles okay to use inside a shower?

Yes, if they're glazed porcelain or ceramic. Fluted tiles can catch soap or limescale, so go with gloss or satin for easier cleaning and run them vertically to help water drain. Avoid porous, unglazed or split face stone tiles in direct wet zones, and always waterproof behind the tile in showers.

How do I choose the right finish?

This depends on the type of look you're trying to achieve with your textured or fluted tiles:

• Gloss and satin: This finish reflects light and is easiest to clean, making it ideal for smaller rooms or inside showers.
• Matt: A softer, more contemporary feel, great behind a vantity unit or for textured feature walls.
• Stone and wood effect: Offers natural warmth, with no sealing needed.

In terms of colours, neutrals (like white and cream) are a great choice for a calm look, while deep tones (like charcoal and navy) can lend your space some Boutique hotel drama. Pair more vibrant fluted tiles with subtle flooring to keep the look balanced.

Will textured and fluted wall tiles look the same as the photos?

They might look a little different in your room, as lighting can change how the colour and grooves appear. Order a free sample to see the finish up close, and look at photos showing several wall tiles together. A small cut sample won't always show the full pattern or how the textured or fluted tiles will look across a wall.

Are fluted tiles harder to grout?

They can take a little longer to grout than flat tiles, as grout can get caught in the grooves. Check the fitting instructions for the fluted or textured tiles you choose, especially if they have deep grooves or a rough surface.

What colour grout looks best with fluted tiles?

It depends on the look you want. Grout close to the tile colour gives the wall a more seamless look, while a contrasting colour makes each tile stand out. If the tiles have several shades, hold a grout sample against them before deciding.

Are textured tiles hard to keep clean?

Some need a little more attention than flat tiles. Shallow grooves are usually easier to wipe down, while deeper grooves can collect soap and limescale in a bathroom. If the tiles are going near a shower or basin, think about how easy you'll find the surface to clean.