It’s been all systems go at Victorian Plumbing recently, with months of research and planning finally culminating in the unveiling of our fresh new logo and company rebrand. With excitement levels now firmly approaching fever pitch, we think the time’s right to let you all see what we’ve been working so hard on – so without further ado it’s time to reveal our brand new look!

Take a moment to cast your eyes over our new logo. You’ll notice that although it’s definitely different, it also feels somehow familiar. This is no accident; you see our in-house graphic design team has carefully created our new logo so that it takes the best bits of the previous design and refines them, therefore retaining an element of brand identity and recognition – pretty clever stuff, huh?

In order to achieve the ideal look for our rebrand, the team began the laborious task of researching and developing concepts until eventually the perfect logo emerged from the creative visions of our designers. The redesign keeps the ‘V’ icon, which has been flipped around and streamlined by removing the splash effect that existed previously. The text has all been kept a single colour this time, and is written entirely in a lower case, more rounded font.

Victorian Plumbing logo before and after
Victorian Plumbing logo before and after
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The overall effect is something much cleaner and more contemporary looking. We feel that it also reflects the approachability and welcoming tone of our website better. It’s something our graphic design team is rightly proud of!

Besides the website, you’ll also be seeing our rebrand in other places too, with everything from our TV and print adverts to delivery vans proudly sporting the new design. Don’t think that a smart new look is all we have up our sleeves however, as there are some pretty interesting plans in progress including a new, fully-responsive website which is coming later in the year, but we’ll fill you in on all that in the near future!

Mark, our Managing Director, said: “We’re extremely proud of our new rebrand. It gives the company a fresh new look while at the same time retaining an aspect of brand recognition.

“The new branding gives us a more approachable, less corporate feel which we believe is a better reflection of the company ethos. This is the latest exciting phase of the company and is another key part of our progression and development following years of significant growth. We’ve got several other exciting plans in the pipeline for the near future as well so this is a particularly busy and exciting time for the company.”

So what do you think of our new look? We really hope you like it. We always like to hear your feedback so feel free to drop us a message on any of our social channels to let us know your thoughts!

Rob, Victorian Plumbing